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// Concept Showcase

Glow by Emma

Makeup Artistry

A concept website for a fictional London makeup artist - exploring how a dark, luminous aesthetic with lavender-to-pink gradients can mirror the transformative nature of beauty artistry.

The Concept

This is a self-initiated concept piece exploring web design for the beauty industry. The premise: an award-winning makeup artist specialising in editorial, bridal, and fashion. The design challenge was creating a dark, luxurious atmosphere that feels like light catching a cheekbone.

Design Direction

Dark and luminous. A lavender-to-pink gradient accent creates warmth against the black canvas. Cormorant Garamond brings editorial elegance, while glowing hover effects add depth and interactivity. The palette shifts subtly between lavender and pink to keep the eye engaged.

ProjectGlow by Emma
CategoryBeauty
ScopeDesign & Development
TypeConcept Piece
Glow by Emma - Desktop
Glow by Emma - Mobile

Typography

Cormorant Garamond
Serif / Display
Inter
Body
Space Grotesk
Monospace / Data

Colour Palette

#0a0a0a
#c4a0e8
#e8a0c4
Gradient

Design Features

  • Lavender-to-pink gradient accent system
  • Luminous glow hover effects
  • Dark canvas with warm radial light accents
  • Cormorant Garamond editorial serif pairing
  • Soft gradient text treatments
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